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Spotify Wrapped

Code / Design · Campaign · 2020–2025

During my time at Spotify I had the privilege of working on 6 Wrapped campaigns from 2020 to 2025 – what a ride!

As a part of the small army that brings Wrapped to life I led growth engineering for social media sharecards.

In close collaboration with our brand team, we built dynamic visual assets that adapted to a nearly infinite amount of varied listening data across 30+ languages. The cards were generated at scale, growing from 94 million users in 2020 to over 200 million users in the first 24 hours of the campaign alone in 2025.

We won some awards: a Cannes Gold Lion, a One Show Gold Pencil, a D&AD Wood Pencil, five Clio Golds and four Webbys.

When Rihanna drops the album, I’ll be ready.

2020

2020 summary card in English

2020 summary card in Spanish

2020 summary card in Chinese

01 / 29

Summary in English, Spanish and Chinese. Sharecards supported 30+ languages.

2020 top songs card — 04 / 29

2020 top artists card — 05 / 29

2020 top podcasts card — 06 / 29

2021

2021 summary card — 07 / 29

2021 Audio Aura card — 08 / 29

2021 top genres card — 09 / 29

2021 movie soundtrack card — 10 / 29

2021 minutes listened card — 11 / 29

2022

2022 summary card — 12 / 29

2022 listening personality card — 13 / 29

2022 Audio Day card in English

2022 Audio Day card in Czech

14 / 29

2022 minutes listened card in Czech — 16 / 29

2023

2023 summary card — 17 / 29

2023 Sound Town card — 18 / 29

2023 top artists card — 19 / 29

2023 top genres card — 20 / 29

2023 Me in 2023 card: Vampire — 21 / 29

2024

2024 summary card — 22 / 29

2024 top songs card — 23 / 29

2024 top artists card — 24 / 29

2025

2025 summary card — 25 / 29

2025 top albums card — 26 / 29

2025 top artists card — 27 / 29

2025 listening report card — 28 / 29

2025 top artist card — 29 / 29

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